1997 In 1997 however, Toyota were the first to successfully overcome the many engineering challenges and subsequently launched the Prius, the world’s first mass market hybrid. As an innovator, the first generation model was designed to stand out – a formula newer evolutions would repeat over the years.
Are Toyotas made in Japan better? It’s widely accepted that Toyotas made in Japan are better quality than those made in the US. The main reasons for this are due to Japanese perfectionist philosophies like Kaizen and the ability to procure better quality parts.Oct 30, 2020